MESSAGE FROM THE CEO

Two Magnolias is a UK based Venture Capital organisation focused on closing the equity gap that exists in early stage British based businesses. The Two Magnolias investment philosophy is based on two key pillars of Sustainability and Human Health. We believe these pillars form the bedrock of the two most important investible opportunities of our generation.

 We understand that climate change and a whole range of chronic public health issues pose existential threats to the planet and those who inhabit it. We are focused on identifying companies who are creating transformative solutions to the world’s most pressing and complex problems. In our eyes, we expect these companies to exhibit the potential for strong recurring revenues and be globally scalable.

 We are compassionate Impact Investors with a social conscience and we choose to bridge the gap between traditional Venture Capital finance and a new generation of entrepreneurs. 

Our Goal

At Two Magnolias we believe the power of our capital must  be used as a tool for change. We hope to help fund solutions which will benefit generations to come with a particular focus on Gen-Z and Gen-Alpha who are as yet unable to determine their future themselves.

Whilst Millennials are now the world’s biggest consumers, Gen Z is the truly ethical generation of our time. Known as “True Gen” , this generation values individual expression and avoids labels. They know how to mobilise and use their voice. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. They make decisions in a highly analytical and pragmatic way. They are native to the digital world, they are realistic and communicate relentlessly. We love this generation as they feel comfortable not having only one way to be and because they search for authenticity.

Our sights are also firmly set on Gen Alpha who are set to follow in the activist footsteps of Gen Z and keep sustainability near the top of their priority list. COVID-19’s radical reset of societal norms could further intensify this age group’s interest in reimagining a greener, healthier world. The majority of gen Alphas will only buy from companies that are purpose-driven. Born since the early 2010’s we know they will be the most tech savvy and the most educated generation ever. They will be inspirational leaders, full of streaming knowledge and will be the generation that extends average human life to virtually 100. 

If not now, when? 

 At Two Magnolias we believe the debate around climate change is well and truly over and there should be no misconception to the limited Carbon Budget that remains. As the IPCC’s Special report on climate change suggested in 2018, even if countries fulfil their current unconditional emissions-reduction pledges, our planet has approximately 10 years left before we accelerate through the 1.5C of global warming that scientists have set as tolerable and before there is irrevocable change to the fabric of current global ecosystems. 

 The health of our planet, and those that live within it are inextricably linked. The global outbreak of COVID-19 helped expose chronic disease and vulnerabilities that exist in every part of society. There are great challenges to surviving and thriving through life’s chapters, from infanthood to old age and although significant progress has been made, this pandemic has underscored the need for focused cooperation to improve population health. 

If not us, who? 

At Two Magnolias we understand the role and responsibility of private finance in the areas of Sustainability and Human Health. We feel obliged to help drive a monumental change in thinking and companies must recognise they are not discreet units, independent of social, climactic or economic systems. At Two Magnolias we encourage a future cohort of entrepreneurs to be purposeful, connected and positive.

We expect Founders to respond to the fast moving legislative and policy hurdles that governments are now setting, but also to the demands of increasingly vocal social movements. We hope that these combined forces will drive their personal and corporate ambitions. 

There are huge opportunities that exist as the world embraces ‘Net-Zero’ and a recalibration of how we chose to define a ‘Healthy Life’ (physiological and mental). 

Our message is clear. An acceleration of creativity and complex problem solving will drive capital towards solutions that are commercially viable and will ultimately create tremendous value. 

We believe the finance sector is at its most powerful when it helps to drive change.  We have chosen to adjust our thinking now. Will you? 

We look forward to you joining us on this incredibly exciting journey,  

Jessica Sue Rasmussen 
Co-Founder & CEO, Two Magnolias