Dan Morrell
The groundbreaking Balance® concept is the brainchild of founder Daniel B.J. Morrell.
With over thirty years of experience and expertise in climate change solutions, Dan is dedicated to creating and promoting biodiversity by protecting and increasing the world’s abundance of trees and forests.
Dan is credited with co-coining the term ‘Carbon Neutral’, which kickstarted the voluntary carbon market, became the Oxford English Dictionary's ‘word of the year’ and put climate issues into everyday language.
He has addressed the UN and acted as Climate Advisor to No. 10 Downing Street, and helped the Rolling Stones and other legends to grow their own forests.