ape2o
Founders: Ian Potter, Laura Totten,
Anthony Newman & David Albers
Website
Company LinkedIn
“ape2o” is the Anti-plastic-bottle Water Company. Our mission is to eradicate single use plastic water bottles. We’re building a network of sophisticated water vending machines in city locations, charging 25p contactless per refill for ultra-filtered chilled & sparkling water with ultra-hygienic dispense tech. Complementary revenue streams are 100% plastic free, steel bottles and merchandise made from recycled bottles. Our rebel brand is about making people GO APE about the status quo – making “re-use” cool; our 10% Promise pledges 10% all sales to ocean clean ups and conservation, which means people become part of the solution with every refill. 12 locations in London so far, working with the best blue chips like Landsec, South Western Railway and London Zoo. We never forget that ape2o was inspired by the plight of sea-turtles injured and killed by ocean plastics in the Great Barrier Reef. It’s time to go ape2o: water without plastic.